Espace 115 Schüco: a showroom designed to evolve

In Paris, Espace 115 Schüco reinterprets the idea of the showroom, transforming it into an immersive experience where technical innovation, modularity, and design come together in a dynamic, welcoming, and deeply human space.

In the heart of rue Réaumur, Espace 115 Schüco — inaugurated in September 2025 to mark the 60th anniversary of Schüco International SCS in France — goes beyond the simple display of products to create a fluid environment where architecture, design, and technology engage in a natural dialogue. Open to a broader audience, and not only to professionals already familiar with the brand, the project was born from a clear objective: to make tangible and understandable a technical expertise that is often perceived as abstract.

“The aim of the project was to reveal the invisible: to turn discreet technology into an experience, staging the products rather than simply displaying them, so that visitors could understand, through use and interaction, the full innovation and quality of Schüco solutions,” explains Émilie André, Creative Director and Managing Director of Studio Jean Marc Gady, the studio behind the interior architecture of Espace 115.

Conceived as a sensory journey, the space guides visitors through a series of environments in which Schüco solutions become an integral part of the architecture. Glass façades, openings, and aluminium structures go beyond their technical function to become elements capable of defining the space and revealing its potential.

From lounge areas to meeting spaces, and even more informal settings, the furniture encourages encounter and helps create welcoming atmospheres — essential in a place designed for relationships and collaboration.

The project brings together catalogue products and elements developed bespoke with Arper Atelier, following a hybrid approach that combines standard and custom-made solutions.

“Thanks to its flexibility and modular approach, Arper furniture supports the transformations of the space, introducing comfort, warmth, and humanity into an environment dominated by technology. The integration of bespoke elements makes it possible to respond to the specificities of the project, creating a coherent dialogue between architecture, technical systems, and design,” explains Émilie André.

The bespoke elements are integrated into the architecture and interact with Schüco products, while Arper collections provide flexibility, durability, and adaptability.

“Customisation is an integral part of Schüco’s DNA, just as it is of Arper’s (…). The bespoke creations by Arper Atelier naturally extend the Arper collections, while offering a unique response to the project. This dialogue between standard and bespoke reflects the shared vision of the two brands: adapting excellence to every context,” states Sophie Kauffmann.

From the entrance, the presentation of the aluminium life cycle communicates Schüco’s commitment to circularity. The central table becomes both an educational and narrative tool, making the processes of production, recycling, and reuse visible to an audience increasingly attentive to these themes. The modularity of Arper furniture reinforces this vision, supporting disassembly, reuse, and reconfiguration.

Conceived as an open and accessible experience, Espace 115 Schüco invites visitors to imagine new possibilities and turn their ideas into concrete projects.

“We want every visitor to leave this place with the conviction that their ideas can take shape (…) It is in this ability to transform inspiration into a project that the true imprint of Espace 115 Schüco lies,” concludes Sophie Kauffmann.