Umbrella comunicare design
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Anna Weidemann & Carla Bohn
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Defne Aydintasbas & Samantha Devine
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Stefania Zamuner & Serena Lorenzon
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Arper announces the opening of a new showroom in Downtown Los Angeles. The showroom, which is the Italian design brand’s third location in the U.S. and 12th globally, is the company’s latest step towards strategic growth throughout the American market. The Los Angeles showroom was designed by New York-based architect Solveig Fernlund under the creative direction of Jeannette Altherr from Barcelona. The showroom, which totals approximately 3,000 square feet, houses Arper’s range of furnishings within a light- filled space, enlarged with high ceilings and oversized windows, which look out to an outdoor courtyard. “The aim was to create a variation of spaces – both large and small, intimate and grand – that would maximize the experience and presentation of the furniture,” said Solveig Fernlund, architect. “All come together with natural light and flow, allowing visitors to explore alone or with assistance.” The showroom is divided into two main areas – a lounge, which features compositions of products such as Zinta, Loop, Colina and Arcos; and an office and meeting area, featuring more task- oriented collections including Cross, Kinesit, Meety and Catifa Sensit. While designing the showroom, the team intently focused on light, space and color, all of which represent shared values between the brand and location of the new showroom. “L.A. is more closely aligned with Mediterranean culture than Arper’s other locations in New York or Chicago,” said Jeannette Altherr, creative director. “Both in terms of climate and vegetation, but also through the influence of Modernism, with which clean, rational lines and a mix of vibrant colors speaks to the emotions. We wanted this to come across in the showroom, which projects a tactile and happy atmosphere with a sense of optimism.” Arper’s decision to establish a location in Los Angeles allows the company to operate bicoastally and more readily meet the needs of the California market – Arper’s second largest in North America for sales, and one of its fastest growing regions globally. The new showroom is part of the brand’s overall U.S. expansion effort, which also includes a new manufacturing facility in High Point, N.C. – the company’s first outside of Italy, which commenced production earlier this year.
Arper Los Angeles is located at 550 South Hope Street, Suite 275, and is open by appointment Monday-Friday, 9am-5pm.
Giovanni Peracin is the new Group Brand & Marketing Director of Arper, the Treviso-based company that creates exclusive furnishings (chairs, tables, and other accessories) for community, work and home. Arper continues along the path of consolidating its organizational structure, with the aim of strengthening one of the company's strategic development guidelines.
“We are very happy that Giovanni has joined the team” says Claudio Feltrin, Arper’s President. “We are confident that he will bring innovation and creativity to the company, thanks to his international background, also matured in different sectors. We strongly believe that drawing on experiences that are not strictly related to furniture can enhance our success. A different take on the dynamics we know can really make the difference. In this sense, Arper is a true container of experiences, which we invest on to get best results. I will work closely with Giovanni and the whole team to define together the future Arper.” Mr Vincenzo Rivizzigno, the Managing Director, and the entire Group’s Top Management also give their welcome to Mr Peracin, confident that his new role will further contribute to their growth.
Giovanni Peracin was born in Padua. A graduate in Political Science, he has gained international experience holding positions of increasing responsibility in Brand, Marketing, Communication and Sales for fashion companies the like of Levi Strauss and Loewe (LVMH Group) in Spain. After a decade spent abroad, he came back to Italy where he furthered his professional career holding the role of Marketing & Sales Director for VF CORP. He then became Playlife Business Unit Director in the Benetton Group and Senior Vice-President Marketing in Geox SpA.
"Arper is a Brand with a great personality, innovative spirit and a strong international presence. I unreservedly share the values on which it is based, and I am sure that together we can further the growth of this exciting company” says Giovanni Peracin.
From 17-22 April, Arper will participate in the Salone del Mobile in Milan, and present its collections in the exhibition space dedicated to furniture and design companies (Hall 16 – stand C29 D30). An area of nearly 900 square metres will allow visitors to discover new designs, previews, and a selection of Arper’s iconic products through an immersive experience that fully expresses our brand’s identity. The narration resumes from “Together”, a key word that places relationships at the center of the design system and summarizes Arper’s six values: Balance, Intuition, Family, Color, Lightness, and Play, which will take form in each room through a dialogue between collections and setting.
Arper has constantly been open to suggestions and new ideas, mindful of how much design in every form affects our daily life. This has inspired Arper to carry out a new project for this year’s Salone del Mobile: a series of interviews to distinguished members of the cultural sector and the creative industries, who have been invited to share their personal take on the Arper values (Balance, Intuition, Family, Colour, Lightness, Play). Their interpretations, based on their fields of expertise, have then contributed to identify a common ground amongst multiple perspectives. Among the personalities who took part in the project are Karole Vail, Director of the Peggy Guggenheim Collection, Venice; Deyan Sudjic, Director of The Design Museum, London; Umberto Basso, Managing Director, AKQA Italy; and Dominik Tarabanski, photographer.
A selection of extracts from the interviews will be available at the stand, guiding visitors in their exploration of the Arper’s world. The project will continue throughout the Salone engaging visitors who will be asked to express their point of view on the values they feel closer to. In the following months the project will be featured on our web site and social media channels, with dedicated content and digital productions. The synthesis of Arper’s values will also take form in the Milan showroom through KIIK, the new project by Ichiro Iwasaki, which offers a natural continuation to the narration experienced at the Arper’s booth at the fair.
News Kiik, design by Iwasaki Design Studio, 2018 Islands for gathering. Constellations for activity. Kiik is created for the spaces between entry and departure, between waiting and doing. This modular collection of seating, tables, ottomans, and consoles creates moments for working, gathering, or relaxation in graphic forms with myriad configurations. Kiik has been created to address the needs of waiting rooms, university lounges, workspaces, meeting areas, and mixed-use spaces. Its modular nature and material finish specification options make it a complementary addition to any context. Kiik’s fundamental structures can be created with seats with and without backrests and tables in triangular, circular, square or rectangular shapes and completed with ottomans and low or raised consoles. Upholstery options in a variety of textures and colors create a unique expression appropriate to the space. Combine diverse configurations together for a dynamic effect, or create patterns with a repeated form. Kiik is ideally suited for any contract use to create bespoke spaces, to pause, to work, to meet.
Preview Paravan, design by Lievore Altherr, 2018 A perimeter to define space. Paravan is sculptural in form and architectural in execution, both articulating and creating space. Like parentheses to enclose a conversation, Paravan creates intimacy in open areas with sound absorbing panels to support focus, concentration, and collaboration. The Paravan collection is a modular language of panels that can be combined to create new expressions to delineate space. From basic quadrants to elegant curvatures, from linear forms to irregular repetitions, Paravan lends pattern, rhythm and color to wide open spaces. Options for straight or rounded corners create aesthetic variety while kaleidoscopic material finishes ensure the collection can be customized to meet the needs of any space. The Paravan collection is ideally suited for lounge, co-working, or contract use and features an optional coat-hanger or shelf for added functionality. The graceful lines and graphic color combinations match the entire Arper family of collections for a unified integrity of expression in large spaces.
Collection Updates Dizzie, design by Lievore Altherr Molina, 2004 The Dizzie collection expands to include new white Italian marble tabletops. Sleek and sophisticated, the marble tabletops are available in a bar and side table size, with two height options for each version. A sumptuous finish to Dizzie’s organic silhouette for home, hospitality, and contract uses. Table bases are available in chrome or white-lacquered steel. White MDF or laminate tops are available in large, small, round or square oval. The h 50 version with oval base is available lacquered in four vibrant colors––moka, red, sand and black––in addition to white. The Dizzie marble tabletops are available in bar or side table size, and with two height variations each. The bases for size tables are available in noir sable and white; the bases for bar tables are available in white only.
Arcos, design by Lievore Altherr, 2017 The Arcos collection grows to include a three-seat option. This new couch is expansive in form and minimal in expression. Retaining the same cast aluminum armrests that evoke classical archways and architecture, this new version provides generous length to comfortably accommodate three. Arcos is available in four seating configurations: chair, lounge chair, two-seat or three-seat sofa. Each is created with a sled base and integrated armrests made of polished or powder-coated aluminum. The shell can be upholstered in a wide selection of material finishes, with matching powder-coated armrests. Because of the four options for seating, the Arcos collection can be combined or repeated to create many different seating environments for hospitality, residential, and contract use.
Cross, design by Metrica, 2014 Cross is now available at a new height, 105 cm, and with two tabletop shapes available: table for creative and collaborative meeting and console for quick and informal moments. Both will be available in two sizes in white Fenix laminate and with optional socket towers. The table’s substantial length, both minimal and architectural, features a sturdy structure with ample space to create. A central outlet allows computers to plug in accommodating the ever- changing needs of the dynamic, contemporary office. Cross offers a flexible, supportive workspace or meeting space with sleek, consummate style. Myriad finishes and accessories make Cross table adaptable to any environment—for work, for home, for creativity.
Pix, design by Ichiro Iwasaki, 2010 Pix Cubo ottomans in graphic square and rectangular silhouettes evoke the spirit of play. Like building blocks, the soft, modular poufs--available in all the colors of the rainbow--can be arranged in endless compositions for home or contract. It’s comfort with a light touch. Available in square or rectangular silhouettes, Pix Cubo is modular and generous, and blends beautifully with the Pix and Kiik collections to offer even more versatility.
Duna 02, design by Lievore Altherr Molina, 2014 Duna’s timeless silhouette is like a soft, enveloping flower—evoking the feeling of being held by a blossom. To complement Duna’s source of inspiration, Duna has been reimagined in sustainably-made shell options made in a 100% recycled post-industrial material. Inspired by nature, in the service of nature. The eco-friendly version is compatible with 4 leg base, in powder-coated steel or wood, and is available in anthracite color.
Salone Internazionale del Mobile 2018 Milan Fairgrounds, Rho 17th-22nd April 2018 Pavilion 16 Stand C29 D30 Fuori Salone Special event: Together 18th April 06.30 am to 09.30 pm Arper Showroom Via Pantano 30 20122 Milan