Arper’s growth on international markets began in Milan, the world capital for industry. It is here in 2011 that Arper first opened its showroom, which has become a place for architects and interior designers to develop their projects and get inspired. Then followed 11 more showrooms in the world’s foremost capitals, from London to Stockholm, from Dubai to New York, and to the recent opening of the Tokyo’s showroom last November.
The year 2016 comes to a close for Arper with the opening of the refurbished showroom in via Pantano in Milan, which underwent a total makeover signed by the Spanish design studio Lievore Altherr. The interior design project created for this space reflects an essential and contemporary elegance that matches and highlights the style of Arper’s collections, sharing unique and simple designs that express timeless values.
Wood is the absolute protagonist of the project, a material which the Lievore Altherr Studio has chosen to connect the different areas of this contemporary space giving it a warmer, relaxing and conducive atmosphere. As Jeannette Altherr, LA Studio, explains, “wood creates a sense of continuity between the different areas of the showroom, thus expressing a coherent vision. It connects the area at the front, where visitors are received, to the area at the back of the showroom housing the workspaces and meeting rooms, also leading to the basement floor dedicated to design activities and experiments and to meetings with architects. Coupled with the extensive use of wood, the new stylish and minimalistic design of the refurbished space highlights the collections on display”.
The natural light coming in through the windows overlooking via Pantano and through the outdoor courtyard at the center of the showroom, strongly characterizes the space and emphasizes its volumes. Compounded by a specially redesigned lighting concept, it enhances colors and fabrics of the products on display and highlights details in upholstery and finishes.
An important architectural feature of the showroom has also received a complete makeover: the big, harmonious spiral staircase now looks like a solid block of wood encouraging a visit to the basement floor, where architects can find a suitable space as well as assistance for their projects for the contract sector, especially at the decision and customization phase. The refurbished showroom in Milan was indeed conceived first and foremost as a place for designers to tap their creativity. A space specially dedicated to materials: fabrics, finishes and colors are at the architects’ disposal in a welcoming atmosphere that fully reflects the brand’s philosophy and its potential.
Via Pantano 30