Just over a year after the Nuur table was awarded the Compasso D'Oro, Arper has been chosen by ADI, Associazione per il Disegno Industriale, for another important award: its brand identity has been selected for the 2012 Edition of ADI Design Index in the Visual Design Category, and will then compete for the XXIII Compasso D'Oro.
The new brand identity is the result of a long interdisciplinary and international journey, entailing Arper internal team, the American design firm 2x4 and the Spanish team Lievore Altherr Molina in the redefinition of all the visual expressions of the company. The project, presented in 2010 and customized for all media, is intended as "an evolution, not a revolution" of the brand's language and its graphic identity, implemented through the redoing of its photographic material - created by Dutch artists Scheltens & Abbenes - of illustrations and technical drawings and the redesign of its product information sheets.
"In pursuit of the essential" and "Living System" are the main themes of Arper communication, explored in 2011 and 2012 respectively. Both have the task of developing, consistently and according to the new visual language, Arper values: a universal approach that favours the pursuit of simplicity and dialogue, in an aesthetic characterized by essential shapes and harmonious lines.
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