01 agosto 2017
We are pleased to announce that Arper booth presented at the Salone Internazionale del Mobile 2017 has been awarded as “Best of Best”, in the “Architecture – Event/Exhibition” category, within the prominent German Iconic Awards contest.
Iconic Awards is the most prestigious among the awards organized by the German Design Council. An innovative competition with a holistic approach focused on promoting the most original trade excellences – those who in a transversal way create interaction and dialogue between the individual disciplines: architecture, construction sectors as well as the design and manufacturing industries. In particular, The Iconic Awards acknowledges “ visionary architecture, innovative products and sustainable communication”.
The jury issued the following statement to motivate their choice: "The trade show booth of Arper in Milan in 2017 has an enticingly sophisticated design concept that consists only of three simple, basic shapes, which, when put together in modular form not only create an impressive overall image but work sensationally well even in the details, i.e. the individual living environments. The story appropriately describes a small city. In the centre there is the cosmopolitan world, surrounded by the variously designed spaces/living environments, which together with the furnishings exhibited represent a home, a workplace or both in one, respectively. Each room was given a very individual character. A lovely idea that plays intelligently with the viewer's imagination and arouses positive emotions while doing so."
Arper’ s stand was designed by Studio MAIO, architecture firm specializing in spatial systems founded by Maria Charneco, Alfredo Lérida, Guillermo López and Anna Puigjaner. The architects, for the first time part of the Arper creative team, teamed up with Jeannette Altherr – Studio LA – designer and creative director of Arper’s stand concept, with the objective of creating a space that best represents the interaction between architecture and Arper’s collections. A profoundly innovative approach, supported by the stylist Stef Bakker and the lighting design studio Cook & Associates.
All winners will be presented in the Iconic Awards Catalogue 2017 and will be displayed in the online portal Iconic Directory.
The award ceremony will be held in the BMW Welt during the Expo Real in Munich on 4 October 2017.
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